Privacy and cookies

  1. This privacy policy (“Privacy Policy”) governs the processing of your personal data in connection with your use of our website and related services (collectively the “Services”). This processing is carried out by Suprima BV as data controller, whose registered office is at Fabriekweg 48, 8480 Eernegem, registered with the CBE under number 0871 180 061, in accordance with the applicable legislation on the protection of personal data.
  2. By using our website or services, you acknowledge that you have carefully read this privacy policy and accept it without reservation. We reserve the right to modify the Privacy Policy from time to time at our sole discretion. These changes will be communicated on the website.
  3. 3) “Cookies” or similar technology may be used as part of the website or services. Cookies are text files placed on the hard disk of a device, which contain certain information, sometimes personal data. For more information on the use of cookies, please contact us at
  4. This privacy policy was last updated on 06/06/2024.

Why and how we process data

1. When you use the website and/or services, we process personal data about you:

  • When? Use of services, Use of website
  • Which data? Identification data
  • Why (purpose)? Processing the request
  • Legal basis? Legitimate interest
  • When do we collect it? By contacting us, by subscribing to our newsletter
  • Which data? Identification data
  • Why (purpose)? Display of related information and supplements
  • Legal basis? Consent

2. In principle, we obtain the above-mentioned personal data directly from you. In addition to the above, we may also process your personal data:

  • To provide you with the product and service information you request in a personalized and efficient manner, whether via the website, email, telephone or social media channels.
  • To process your personal data so that we can provide you with the correct service.
  • For direct marketing purposes, i.e. to provide you with targeted communications, promotions, offers and other advertising from us or our selected partners. We will ask for your permission to do so.
  • To carry out statistical analyses in order to improve our website and/or our services, or to develop new products or services.
  • to provide to a financial institution or payment service provider, in order to enable your bank and the payment service provider to fulfill their obligations to pass on to the police or judicial authorities as evidence of possible crimes or if there is justified suspicion of an illegal act or crime committed through your registration or use of the website or services.
  • In the context of a possible merger, acquisition or demerger with a third party, even if that third party is located outside the EEA.

3. If and when your registration on the website or use of the website or services may be considered to be

  • (a) a breach of the terms and conditions or proprietary rights, (b) a threat to the security or integrity of our services, (c) a threat to our website or services or systems or those of our subcontractors due to viruses, Trojan horses, spyware, malware or any other form of malicious code, or (d) illegal or unlawful, discriminatory or offensive in any way, we may process your data in our own interest, that of our partners or third parties.

Do we share your data?

  1. We may use third-party subcontractors to provide you with the best possible website. We ensure that third-party processors only process your personal data on our behalf and on our written instructions.
  2. We will not send your personal data to identifiable third parties if this is not necessary to provide the services, without your explicit consent.
  3. We may transfer anonymous data to other organizations that may use this data to improve products and services and to organize the marketing, presentation and sale of personalized products and services.

Where we process data

  1. We and our third-party processors will only process your personally identifiable data within the European Union.
  2. We may transfer your anonymous data to organizations outside the European area. If such a transfer takes place, we will ensure that appropriate safeguards are in place to guarantee the security and integrity of your personal data, and that any rights you may have in relation to your personal data under applicable law are guaranteed.

How we process data

  1. We will endeavour to process only the personal data necessary to achieve the purposes set out in this policy. We will process your personal data in a lawful and transparent manner. We will also do everything in our power to ensure that personal data is accurate and up to date.
  2. Your personal data will only be processed until you withdraw your consent to its processing. Withdrawal of consent may mean that you are no longer able to use all or part of the website’s services. If you have registered on our website, we will delete your personal data when you delete your profile, unless a legal or regulatory obligation or a judicial or administrative decision prevents us from doing so.
  3. We will take appropriate technical and organizational measures to protect your personal data against unauthorized access or theft, as well as against accidental loss, manipulation or destruction. Access by our staff or the staff of our external subcontractors is only possible on a need-to-know basis and is subject to strict confidentiality obligations.

Your rights with regard to personal data

  1. You have the right to request access to any personal data we process about you. However, access requests that are made with the apparent intention of causing us inconvenience or damage will not be processed.
  2. You have the right to request that personal data concerning you which is incorrect or inaccurate be rectified free of charge. However, if you have registered on our website, you can correct many of these details yourself via your profile. In this case, you must also enclose with your request proof that the personal data requested to be corrected is incorrect.
  3. You have the right to withdraw the consent you have previously given to the processing of your personal data. You can do this by sending an e-mail to
  4. As an alternative to erasure, you may also ask us to restrict the processing of your personal data if (a) you dispute the accuracy of the data, (b) the processing is unlawful or (c) the data is no longer required for the stated purpose, but you need it to defend yourself in legal proceedings.
  5. You have the right to object to the processing of data if you can prove that there are serious and legitimate reasons linked to particular circumstances that justify such an objection. However, if the intended processing is qualified as direct marketing, you have the right to object to such processing free of charge and without justification.
  6. Where your personal data is processed on the basis of consent or on the basis of a contract and the processing is carried out by automated means, you may receive the personal data you have provided in a structured format.
  7. If you wish to request the exercise of one or more of the above rights, please send an e-mail to This request must clearly indicate which right you wish to exercise and why. It must also be dated, signed and accompanied by a scanned copy of your identity card. If the request appears to be well-founded, we will comply with it as soon as possible and no later than thirty (30) days following receipt of the request.
  8. If you have a problem concerning the processing of your personal data, you can always contact us. If you are not satisfied with our response, you can lodge a complaint with the competent data protection authority, the Belgian Commission for the Protection of Privacy.